I’m Becca Barnard, I am 23 and I live in North Wales.

The formal name is Barnard Publishing Limited, but I just go by Barnard Publishing. I am a trade publisher, which most people don’t really understand what trade is. It’s just normal books. It’s fiction books. Stuff that you would normally go into a bookshop for.

I’m very much just starting out. I started in November 2022. I’ve kind of dabbled with starting my self-run business since July. But November was like the first kind of point that I was just released into the world and had to do everything myself.

Just the one, really. As I was finishing my dissertation, I took the project from that and published it under the Barnard Publishing name. And it went really well. Both the author and I are very happy with it. I still keep in touch with the author, because she’s a good friend. I’m hoping to do a little bit of remarketing for it soon, to try and get it out there a bit more.

Yeah, so the past year, I’ve done my Masters in Publishing and Book Culture. That’s the only real experience I’ve got, I haven’t had any proper industry experience. But during my Masters, I have produced three books, so I’d call that equivalent.

So, I was a primary school teacher for two years. I did my primary degree and graduated in 2016. And I’ve been working with children and in education ever since.

I think the conventional teaching I learned very early  on, wasn’t for me. During my primary education degree, the course didn’t explore other areas of education you can go to. It was teaching, that was the job that we are set up for, which makes sense for the degree I was studying. But exploring tutoring conversations with other people who were teachers and now work in education policy, or they are consultants for schools really excited me to know that I can still do the job I love, but not in the way that is prescribed by the government.

And I always wanted my own business. I remember talking quite early on, right after I finished teaching. I was talking about having my own business, but just not knowing what it looked like. And now I have it, I need to be grateful when I have those bad days or I feel like I’m completely on my own.

My niche is more for the authors rather than the books, I think? I’ve always wanted to focus on unpublished authors, because it’s very difficult to get into the industry and to get published. And also, LGBTQ people. Not necessarily about the issues that they struggle with, because I tend to find that people who have a label attached to them tend to write about issues of that label, rather than what they might want to write about. So I want to give people the space to write what they want without having to worry about the labels that are attached to them.

My dissertation was producing a business plan. So, I already had that set up. I was lucky enough to be coached through it a little bit. And it’s always kind of something that I’ve wanted to do, ever since starting the Masters.

My dad has his own business as well. He’s an engineer. So I’ve seen him do it, and the enjoyment he’s had from it, and I thought I could do the same. And also, the publishing industry is difficult to get into if you don’t have contacts, which I don’t really have up in North Wales because everything is down in the South.

I would love for one of the books I published to be in a normal chain commercial bookshop, that would be really cool. But I guess a smaller one would be to have a little office with a couple of employees, and just have a small, little community. I’ve always wanted that type of like, stay as a small indie publisher, but have this small community to work around

Currently? Because of the nature of the industry, money isn’t very flowing. Everything costs a lot of money. And books tend not to make a lot of money. So, you know, paying myself is sometimes a bit difficult. I kind of work it out the same as royalties. When I pay the author royalties, I get paid the same cut. So, I’m not like taking anything away, I’m just kind of sharing it.

Or when I hadn’t started yet, looking forward, it was that publishing is such a dominated industry, by like five big companies who you will always see in bookshops. And getting in, and trying to make a living, is very difficult. Everyone that I’ve spoken to about publishing has said, if you’re doing it on your own, it’s so difficult. And for some reason, I’m still doing it.

I don’t really know. I tend to just think about it from project to project. So, I’ve got three projects going on at the minute. For the next year, I know what I’m going to be doing. And I think I would like it to get to a point where either people are coming to me and saying “Hey, could you publish this book for me?”, or I have a list of authors who I know are going to write stuff. So, I will know how many books I’m going to get.

That’s a traditional way for indie publishers to work. If you’ve got people like Penguin, they probably have millions of submissions, and they can’t publish them all. But I think having a small group of people who I know I can work with, and it’s the same with illustrators as well. I know I can go to people and get results, and we can kind of work together and build each other up.

Yeah, so there are various systems that are in play in publishing. You’ve got different methods of publishing, so that’s traditional, self and hybrid. Obviously traditional is that you take your stuff to publish, they do it all and you get paid royalties. Self-publishing is that you do it all and take all of the money up front. And hybrid is where you pay an author a bit of money so they can get the project started, and then that money will get taken off royalties.

As a publisher, I try to do more of the traditional route. So, I’m taking all the risk, rather than the authors. 

And then there are the books themselves. The front list is the books that you’re pushing. For me, it’d be the poetry collection. And my back list would be the three books that I’ve done before. So the back list kind of sits there – it doesn’t make a whole lot of money, but you can always revitalise it and push it to the front again. And that’s one way to boost the money.

But when you’re trying to push a book from the front list, it’s making sure that you’re breaking even after all of the venues, and the cover, and actually purchasing the books. And then you find more books, in the hopes that you break even and then profit, if that makes sense?

Currently, I’m purely on social media. I don’t have a lot of newspaper contacts or ‘big’ people, but I find that the authors tend to. The poet I’m working with, her mum, is best friends with someone who’s big in writing. So, we’re going to try and get her to review the book and do a bit of promo stuff.

Another way is doing a press release. You’ll write a story around the book, around the author, and then send it off to a newspaper and hope they’ll release it.

I’m lucky that I haven’t had to reach out quite widely for authors yet. The three people I’m working with, I met through Uni. One of them I worked with on a previous book, and two of them, I was at Welcome Week selling some books at the university. And they just came up and said “I have a book, do you want to publish it?” And that’s how we got talking.

But again, it’s more social media based, because that’s where I find most people are. Reaching out on Instagram and Twitter, and having a submission page on my website. And making sure to target specific places like writers’ groups and reading groups.

Until recently, I wasn’t reading a whole lot. I was at Uni for four years, so I had plenty of academic readings to do. So, I’ve only recently started reading again, but then I’m also big on TV and film. Having to read a lot for my job, sometimes I just want to sit and watch something and not have to process.

I’m a big Marvel and Star Wars person. My partner and I are watching Bad Batch as it’s coming out, and we’re also going through Star Wars Rebels because we’re trying to catch up and watch everything in kind of order. So yeah, lots of adventure, sci-fi, that kind of stuff.

Definitely my dad. Like I said, he runs his own business. He didn’t start out immediately from Uni, like I did. But we moved around a lot for his job. And from what I remember, I know he’s a lot happier doing what he’s doing right now than when he was in another company. So yeah, I’m aspiring to have that kind of freedom to do whatever I want, the same that he does.

It mainly depends on the day. At the minute, because I’m processing the poetry, I’m laying it out, I will spend hours just staring at a screen moving text boxes around. And that is all I will do.

But there’s also been lots of meetings. In the past two days, I’ve had four. Yeah, just lots of sitting, and typing, and talking, which I enjoy, so it’s all good!

My email, obviously. I also check my WordPress website to see how many views I’ve got, if I need to upload a blog, and to make sure everything’s working.

I also check publishingperspectives.com. They write a lot of blogs based on stuff that is happening all over the world in publishing. They’ve got lots of useful information that I’ve taken and added into what I’m doing.

The two most useful things are the Incubator emails that I get. The way they break it down so you’ve got 2 minutes, 20 minutes and 2 hours for different tasks that I’ve found really useful. And the weekly blog emails are also very useful. Because it’s not just about publishing, it’s about business as a whole. And I’ve found a lot of things that I can again adopt into my business.

So, I’ve published two books since then, both poetry collections. One of them, I’ve literally just finished, and I’ve just sent out the pre-orders. I’ve moved offices, so I’m now in a designated space instead of a home office. And I have a fancy new monitor, which just makes my life so much easier!

The way that I run things is that people will come to me with projects, I’ll say yes, and then I’ll approach things as stuff happens, if that makes sense. 

So, at the minute, most of my projects are in the writing stage, so there’s not much for me to do. But the next person to finish and send me the draft, I’ll edit that. And then it gets sent off and then the process is staggered like that. The two projects that I’ve finished were both already written. But because the first one had a specific publication date it needed to get out first, so I gave all of my attention to that. 

It turned out really well. I’m very happy with it. The author’s very happy with it. It was great, and we had our first physical event for it as well. We booked a venue in Liverpool, which is where the author was studying. And we had a friend design a kind of game experience for it. People would come in, and the work was projected onto a wall, so they could walk through and experience the poetry which was nice. 

I went to my first book selling event. It was a small festival in a little village towards Anglesey. It wasn’t specifically for books, it was for small businesses, and I was like, I’ll go as well. So that was good, and I’ve got my foot in the door there.  

The next big thing is trying to publish a novel. I’ve got a couple in the works, but because they’re much bigger, they’re going to take longer. So, I think maybe next year, they’ll start to be ready. 

It kind of depends on who you’re asking. I have a pretty quick turnaround for the stuff I produce. So, the last one, the most recent publication, took a couple of months because it was already written and all of the art was already done. Between March and July, I got it sorted, and that included finding a new printer, talking to the printer about the situation and what our possibilities were. So now I’ve got that, it’ll probably take even less time. 

But if we’re talking about a novel from scratch, the writing will take a couple of months depending on how busy the author is. Usually they’ll have another job, so they’re not just writing all the time. And then the editing will take another couple of months, because I’ve got to read the whole thing and mark my notes, and then they’ve got to change it, and back and forth. Usually, I’ll only go through a couple of rounds of edits. 

And then it kind of gets a bit murkier with the placing, like putting it on the page, and then the cover design, because they happen at the same time. The software that I use helps to format everything and make it look nice, and obviously I’ll have to tweak little bits and make sure things like chapter headings look OK. That might take another month or so, if I’m doing that alongside the cover design. 

The bit that probably takes the longest is the marketing, getting it out there and making sure people know about it, getting the pre-orders in. That might take another two, three months. One of the big five publishers, they will take at least a year, if not longer, to produce something, but they have a lot more going on. So, from start to finish, about a year, I think. 

For the most recent book, the author did all the illustrations, beautiful colours, and it was amazing. And the one before that, it was a friend of the author who I contacted. I tend to ask my authors if there’s anyone that they know who is an artist, who does that kind of stuff. 

But I’ve recently put the feelers out for a cover illustrator for the third instalment of a trilogy I’m doing on short, fantastical horror stories. So that was good to get someone new into my little list. 

I’ve very recently started reading the Percy Jackson series, because I had them on my Kindle, and I’ve never read them before. And my sister has read them, and she’s like ‘this is something you have to do’. 

It’s been nice to read books that aren’t for my demographics. They’re ‘kid’s books’ so it’s all written very simply. But after a several-year long reading slump it’s nice to get back into it from the beginning with something very simple, but still very interesting. 

Yeah, I still get the emails and they’re very useful. And I occasionally dip into the blog and website as and when I need them. 

I recently signed up to The Bookseller which covers all kinds of publishing and book-related stuff, like which publishers have purchased the foreign rights to publish books, or the data on what is being sold right now, and what is in the top 50? 

It’s changed a little because I have to commute now, and can’t just walk down my stairs. And I feel like there’s more structure. I sit and do my work for a certain number of hours, and then go home, which is nice. I don’t feel the temptation to go sit on the sofa and watch something.  

It’s nice to have a designated space away from home. And it’s my dad’s office, so he’s down the corridor. The room I’m in was also being used for some storage, so there’s a piano nearby. 

Yeah, definitely. Now that I have an office, spending evenings or weekends not doing work is nice. But I am starting a new job in August as a receptionist in one of the local dentists, so I can help pay for the space and save up for a house or rent. So, my evenings and weekends are going to become the business, and the balance will become a little more difficult when I start that. But I’m still going to try.