Do you work for yourself? Or planning to start out as a freelancer, contractor, consultant or self-employed professional? 

In that case, you probably want to know how to get clients and generate revenue as quickly as possible. Or if you’ve already been doing this for a while, maybe you want to know how to grow your revenue. 

Either way, this guide will help you with that. As you work through it, remember this: When you’re self-employed, you’re a business owner. No matter how small your business, it’s still a business. Even if it’s just you. Even if you work with one client at a time on long-term contracts or freelance gigs. 

Unlike an employee, a business doesn’t get a guaranteed wage, sick pay, holiday pay and so forth. Your business relies on you to go out and find clients willing to buy its services – whether that means a single gig, a series of projects, or a long-term retainer contract. 

Which is why you’re reading this, right?

As a business owner, you’re probably facing the same four questions that practically every business starts with: 

1. What problem do you solve? 
2. For whom do you solve it? 
3. How much would they be willing to pay? 
4. How do you reach them? 

This guide starts with ideas for tackling those questions, before looking at how to get more work or sell more now and how to build the pipeline for the future.