Watch a fireside chat with Luan Wise, social media marketing consultant, IPSE ambassador and author, as she shares her self-employment journey and thoughts on the evolving world of social media. 

From starting her career in a corporate setting to becoming self-employed, Luan has been at the centre of digital marketing and social media trends, curating news for her resource website, The Lighthouse.

Hosted by IPSE’s Head of Marketing & Technology, Toby Tetrault, hear Luan discuss: 

• The realities of working independently, and Luan’s journey to self-employment
• Why and how writing multiple books has been an important part of her work
• Tips for freelancers on creating their own niche and how to maintain a consistent digital presence
• Strategies for finding the right social media channels and tools for measuring success
• Thoughts on AI's impact on freelancing

Luan will also discuss her role as an IPSE ambassador, explaining how IPSE membership has supported her as a freelancer.